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Social Media Management Workshop
Become a Social Media Guru and boost your brand!
R2000/person
- Date: 21 January 2020 @ 13:00 – 18:00
- Location: The Roots
- Defining and describing your brand:
-Articulating your core brand identity
-Explicating your brand values
-Outlining the strategic drivers in your brand
- Linking your brand with your brand positioning
-How to do a competitor analysis and deriving benefit from it
-Stakeholder mapping and target audience prioritization
-Resource management as an aid to getting your message across
- Social Media
-Platforms
-Content calendar creation
-Online advertising and measurement
-Social media toolkit
Here are the focus points:
Defining and describing your brand
- Articulating your core brand identity
- Explicating your brand values
- Outlining the strategic drivers in your brand
Linking your brand with your brand positioning
- How to do a competitor analysis and deriving benefit from it
- Stakeholder mapping and target audience prioritization
- Resource management as an aid to getting your message across
Social Media
- Platforms
- Content calendar creation
- Online advertising and measurement
- Social media toolkit
Schedule & Time:
21 January: 13:00-18:00
14:00-15:00 Defining and describing your brand
15:00-15:20 Coffee break
15:20-16:45 Linking your brand with your brand positioning
16:45-17:40 Social media (a)
17:40-18:00 Light Supper
18:00-19:00 Social media (b)